Our pick for most teams
84.1/ 100
- Price
- From $29/user/mo · $276/user/yr
- Free plan
- No free plan
Copper vs Insightly: Copper fits most teams of 5
55.1/ 100
- Price
- From $348/user/yr (yearly only)
- Free plan
- No free plan
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Which one fits your team
- Checked 2026-10-14
- 2 sources
The score is worked out from the facts below. How we score tools. What we earn is not part of it.
Copper: who it fits and who it does not
- Good for
- Businesses that live in Google Workspace of any size
- Teams wanting a CRM embedded in Gmail
- Not for
- Businesses not using Google Workspace
- Teams needing advanced marketing tools
- Buyers wanting a free-forever plan or high contact counts on low tiers
- The catch
- Works closely with Gmail and Google Workspace, but connects to fewer other apps than rivals, caps contacts on lower plans and has no free plan.
Data last verified: 2026-10-14
Insightly: who it fits and who it does not
- Good for
- Small to mid-sized businesses wanting a user-friendly CRM
- Service and project-driven firms (agencies, consultancies, manufacturers)
- Teams wanting sales and project delivery in one tool
- Not for
- Teams that only track leads and need a lighter, cheaper tool
- Large enterprises with very complex workflows
- Users needing 24/7 live support or advanced social tools
- The catch
- Combines CRM and project delivery, but workflow automation and AI are gated to higher-priced plans and premium support is expensive.
Data last verified: 2026-10-14
What each one costs over five years
Same team size, cheapest plan of each, paid monthly or yearly.
Copper
Five years for a team of 5, paid yearly: $6,900
On the Basic plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- $1,740
- Paid yearly, one year
- $1,380
Paying yearly saves $360 a year (21%).
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-18Insightly
Five years for a team of 5, paid yearly: $8,700
On the Plus plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- Not verified
- Paid yearly, one year
- $1,740
- "Plus" has no verified monthly price
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-18The four facts that decide it
| Copper | Insightly | |
|---|---|---|
| Score out of 100 | 84.1 | 55.1 |
| Cheapest plan | Basic | Plus |
| Free plan | No free plan | No free plan |
| Works with (apps) | 5 | 10 |
Every figure comes from the vendor's own pages, listed under Sources.
Copper
- Score out of 100
- 84.1
- Cheapest plan
- Basic
- Free plan
- No free plan
- Works with (apps)
- 5
Insightly
- Score out of 100
- 55.1
- Cheapest plan
- Plus
- Free plan
- No free plan
- Works with (apps)
- 10
Feature by feature, on the same list
Open a row for the vendor's own wording and the page we read it on.
Contact managementCopper: YesInsightly: Yes
- Copper
- Basic includes 2,500 contacts; Professional 15,000; Business unlimited Vendor page · checked 2026-10-14
Track deals in stagesCopper: YesInsightly: Yes
Works with your emailCopper: YesInsightly: Yes
Automatic follow-up emailsCopper: YesInsightly: Not verified
- Insightly
- Not verified: the vendor gives no detail. Not verified
Does routine steps for youCopper: YesInsightly: Yes
- Copper
- Task automation on Basic; workflow automation from Professional Vendor page · checked 2026-10-14
- Insightly
- Complete workflow automation on Professional and Enterprise; not Plus Vendor page · checked 2026-10-14
Reports and dashboardsCopper: YesInsightly: Yes
- Insightly
- Built-in dashboards on all plans; custom insight cards limited on Professional, unlimited on Enterprise Vendor page · checked 2026-10-14
Forms that capture leadsCopper: YesInsightly: Yes
Your own fieldsCopper: YesInsightly: Yes
Mobile appCopper: YesInsightly: Yes
Connects to your other apps (API)Copper: YesInsightly: Yes
What you risk by starting
Copper
Trial, refunds and getting your data out of Copper.
- Getting your data out
- 'Data import & export' listed under Admin in the comparison table; plan availability not confirmed
- Vendor page · checked 2026-10-18
Insightly
Trial, refunds and getting your data out of Insightly.
Where these facts come from
What to do next
- Work out the cost for your own team size
- Compare the runner-up, Insightly
- See how we score, so you can check our work
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Data last verified: 2026-10-14