Our pick for most teams
95.1/ 100
- Price
- From $20/user/mo · $168/user/yr
- Free plan
- Free forever for up to 3 users: up to 10 custom email templates, data export up to 10 times, 5,000 API calls/day
Insightly vs Zoho CRM: Zoho CRM fits most teams of 5
55.1/ 100
- Price
- From $348/user/yr (yearly only)
- Free plan
- No free plan
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Which one fits your team
- Checked 2026-10-14
- 2 sources
The score is worked out from the facts below. How we score tools. What we earn is not part of it.
Zoho CRM: who it fits and who it does not
- Good for
- Small businesses and small-to-mid-sized sales teams
- Companies already using the Zoho suite
- Teams valuing sales forecasting and pipeline management
- Not for
- Organizations wanting AI (Zia) without higher-tier pricing
- Teams needing consistent customer support
- Users who need more than basic features on the free plan
- The catch
- Feature-rich and affordable, but AI is limited to costlier tiers, reporting is cumbersome and support quality is inconsistent.
Data last verified: 2026-10-14
Insightly: who it fits and who it does not
- Good for
- Small to mid-sized businesses wanting a user-friendly CRM
- Service and project-driven firms (agencies, consultancies, manufacturers)
- Teams wanting sales and project delivery in one tool
- Not for
- Teams that only track leads and need a lighter, cheaper tool
- Large enterprises with very complex workflows
- Users needing 24/7 live support or advanced social tools
- The catch
- Combines CRM and project delivery, but workflow automation and AI are gated to higher-priced plans and premium support is expensive.
Data last verified: 2026-10-14
What each one costs over five years
Same team size, cheapest plan of each, paid monthly or yearly.
Zoho CRM
Five years for a team of 5, paid yearly: $4,200
On the Standard plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- $1,200
- Paid yearly, one year
- $840
Paying yearly saves $360 a year (30%).
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-18Insightly
Five years for a team of 5, paid yearly: $8,700
On the Plus plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- Not verified
- Paid yearly, one year
- $1,740
- "Plus" has no verified monthly price
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-18The four facts that decide it
| Zoho CRM | Insightly | |
|---|---|---|
| Score out of 100 | 95.1 | 55.1 |
| Cheapest plan | Standard | Plus |
| Free plan | Free forever for up to 3 users: up to 10 custom email templates, data export up to 10 times, 5,000 API calls/day | No free plan |
| Works with (apps) | 10 | 10 |
Every figure comes from the vendor's own pages, listed under Sources.
Zoho CRM
- Score out of 100
- 95.1
- Cheapest plan
- Standard
- Free plan
- Free forever for up to 3 users: up to 10 custom email templates, data export up to 10 times, 5,000 API calls/day
- Works with (apps)
- 10
Insightly
- Score out of 100
- 55.1
- Cheapest plan
- Plus
- Free plan
- No free plan
- Works with (apps)
- 10
Feature by feature, on the same list
Open a row for the vendor's own wording and the page we read it on.
Contact managementZoho CRM: YesInsightly: Yes
Track deals in stagesZoho CRM: YesInsightly: Yes
Works with your emailZoho CRM: YesInsightly: Yes
Automatic follow-up emailsZoho CRM: Not verifiedInsightly: Yes
- Zoho CRM
- Not verified: the vendor gives no detail. Not verified
Does routine steps for youZoho CRM: YesInsightly: Yes
- Zoho CRM
- Complete workflow automation on Professional and Enterprise; not Plus Vendor page · checked 2026-10-14
Reports and dashboardsZoho CRM: YesInsightly: Yes
- Zoho CRM
- Built-in dashboards on all plans; custom insight cards limited on Professional, unlimited on Enterprise Vendor page · checked 2026-10-14
- Insightly
- Standard reports on Free; unlimited reports on Professional Vendor page · checked 2026-10-14
Forms that capture leadsZoho CRM: YesInsightly: Yes
Your own fieldsZoho CRM: YesInsightly: Not verified
- Insightly
- Not verified: the vendor gives no detail. Not verified
Mobile appZoho CRM: YesInsightly: Yes
Connects to your other apps (API)Zoho CRM: YesInsightly: Yes
What you risk by starting
Zoho CRM
Trial, refunds and getting your data out of Zoho CRM.
Insightly
Trial, refunds and getting your data out of Insightly.
Where these facts come from
What to do next
- Work out the cost for your own team size
- Compare the runner-up, Insightly
- See how we score, so you can check our work
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Data last verified: 2026-10-14