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HubSpot CRM vs Pipedrive: Pipedrive fits most teams of 5

Start here: Pipedrive

SMBs needing strong marketing tools alongside sales

Our pick for most teams

80.2/ 100

Price
From $19/user/mo · $168/user/yr
Free plan
No free plan

53.1/ 100

Price
From $20/user/mo (monthly only)
Free plan
Up to two users and 1,000 contacts; no expiration date

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Which one fits your team

  • Checked 2026-10-14
  • 4 sources

The score is worked out from the facts below. How we score tools. What we earn is not part of it.

Pipedrive: who it fits and who it does not

Good for
  • SMBs needing strong marketing tools alongside sales
  • Teams wanting a CRM connected to many other platforms
  • Users who want customizable pipelines and automations
Not for
  • Startups and very small businesses sensitive to entry cost
  • Buyers who need a free CRM (14-day trial only)
  • Buyers who dislike paying extra for add-ons
The catch
Highly customizable pipeline CRM with 500+ integrations, but paid plans are relatively expensive and add-ons raise cost quickly.

Data last verified: 2026-10-14

How we make money · How we score tools

HubSpot CRM: who it fits and who it does not

Good for
  • SaaS startups and B2B sales teams needing pipeline tracking
  • Marketing agencies and customer success teams
  • Small businesses without technical resources
  • Nonprofits using free or low-cost plans
Not for
  • Enterprise IT needing deep workflow and data controls
  • Healthcare orgs needing HIPAA compliance
  • Field service teams needing strong offline mobile access
The catch
Easy and broad all-in-one platform, but costs climb quickly as you add premium features and advanced reporting needs higher tiers.

Data last verified: 2026-10-14

How we make money · How we score tools

What each one costs over five years

Same team size, cheapest plan of each, paid monthly or yearly.

Pipedrive

Five years for a team of 5, paid yearly: $4,200

On the Lite plan, at today's price. We do not assume a rise.

Paid monthly, one year
$1,140
Paid yearly, one year
$840

Paying yearly saves $300 a year (26%).

Change the number to see your own total. Nothing is sent anywhere.

Vendor pricing page · checked 2026-10-18

HubSpot CRM

Five years for a team of 5, paid monthly: $6,000

On the Starter plan, at today's price. We do not assume a rise.

Paid monthly, one year
$1,200
Paid yearly, one year
Not verified
  • "Starter" has no verified annual price

Change the number to see your own total. Nothing is sent anywhere.

Vendor pricing page · checked 2026-10-19

The four facts that decide it

Every figure comes from the vendor's own pages, listed under Sources.

Pipedrive

Score out of 100
80.2
Cheapest plan
Lite
Free plan
No free plan
Works with (apps)
1

HubSpot CRM

Score out of 100
53.1
Cheapest plan
Starter
Free plan
Up to two users and 1,000 contacts; no expiration date
Works with (apps)
9

Feature by feature, on the same list

Open a row for the vendor's own wording and the page we read it on.

Contact managementPipedrive: YesHubSpot CRM: Yes
Pipedrive
Create contacts, keep records up to date, log sales activities, view communication history (free CRM)
Vendor page · checked 2026-10-14
HubSpot CRM
Leads, deals, contacts and calendar on all plans
Vendor page · checked 2026-10-14
Track deals in stagesPipedrive: YesHubSpot CRM: Yes
Pipedrive
Deal pipelines listed among popular free features
Vendor page · checked 2026-10-14
HubSpot CRM
Lead, calendar and pipeline management on all plans
Vendor page · checked 2026-10-14
Works with your emailPipedrive: YesHubSpot CRM: Yes
Pipedrive
Gmail shown in integrations; email tracking alerts when prospects open emails. Outlook not mentioned on page
Vendor page · checked 2026-10-14
HubSpot CRM
Gmail, Outlook or company email sync on Growth and up
Vendor page · checked 2026-10-14
Automatic follow-up emailsPipedrive: Not verifiedHubSpot CRM: Yes
Pipedrive
Not verified: the vendor gives no detail.
Not verified
HubSpot CRM
Sequences of personalized emails on Growth and up
Vendor page · checked 2026-10-14
Does routine steps for youPipedrive: Not verifiedHubSpot CRM: Yes
Pipedrive
Not verified: the vendor gives no detail.
Not verified
HubSpot CRM
Automate repetitive tasks and complex workflows on Growth and up
Vendor page · checked 2026-10-14
Reports and dashboardsPipedrive: YesHubSpot CRM: Yes
Pipedrive
Reporting dashboard listed as a free feature
Vendor page · checked 2026-10-14
HubSpot CRM
AI reports (Lite), forecast reports (Growth), custom data reports (Premium)
Vendor page · checked 2026-10-14
Forms that capture leadsPipedrive: YesHubSpot CRM: Yes
Pipedrive
Custom lead-capture forms, no coding required
Vendor page · checked 2026-10-14
HubSpot CRM
LeadBooster lead capture on Premium
Vendor page · checked 2026-10-14
Your own fieldsPipedrive: Not verifiedHubSpot CRM: Yes
Pipedrive
Not verified: the vendor gives no detail.
Not verified
HubSpot CRM
Required and pipeline-specific fields on Premium and Ultimate
Vendor page · checked 2026-10-14
Mobile appPipedrive: YesHubSpot CRM: Yes
Pipedrive
Available for iOS and Android
Vendor page · checked 2026-10-14
HubSpot CRM
'Our Android and iOS apps turn your Pipedrive sales hub into a mobile CRM'
Vendor page · checked 2026-10-14
Connects to your other apps (API)Pipedrive: Not verifiedHubSpot CRM: Yes
Pipedrive
Not verified: the vendor gives no detail.
Not verified
HubSpot CRM
Webhooks and an open API; developer docs at developers.pipedrive.com
Vendor page · checked 2026-10-14

What you risk by starting

Pipedrive

Trial, refunds and getting your data out of Pipedrive.

Free trial
14-day free trial
Vendor page · checked 2026-10-18
Card required to start
No
Vendor page · checked 2026-10-18
Refund policy
Not verified
Vendor page · checked 2026-10-18
Getting your data out
Not verified
Vendor page · checked 2026-10-18
Effort to switch away
Not verified
Vendor page · checked 2026-10-18

HubSpot CRM

Trial, refunds and getting your data out of HubSpot CRM.

Free trial
Not verified
Vendor page · checked 2026-10-18
Card required to start
No
Vendor page · checked 2026-10-18
Refund policy
Not verified
Vendor page · checked 2026-10-18
Getting your data out
Not verified
Vendor page · checked 2026-10-18
Effort to switch away
Not verified
Vendor page · checked 2026-10-18

Where these facts come from

Pipedrive

https://www.pipedrive.com/en/pricing · checked 2026-10-14https://www.pipedrive.com/en/features · checked 2026-10-14

HubSpot CRM

https://www.hubspot.com/pricing/crm · checked 2026-10-14https://www.hubspot.com/products/crm · checked 2026-10-14

What to do next

You can leave now. Nothing here expires.

Data last verified: 2026-10-14