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Pipedrive: who it fits, what it costs, and the catch

Start here: Pipedrive

SMBs needing strong marketing tools alongside sales

Who Pipedrive fits, and who it does not

  • Checked 2026-10-14
  • 2 sources
Pipedrive score75.1 / 100

Scored against the other verified CRM tools. How we score tools. What we earn is not part of it.

Good for
  • SMBs needing strong marketing tools alongside sales
  • Teams wanting a CRM connected to many other platforms
  • Users who want customizable pipelines and automations
Not for
  • Startups and very small businesses sensitive to entry cost
  • Buyers who need a free CRM (14-day trial only)
  • Buyers who dislike paying extra for add-ons
The catch
Highly customizable pipeline CRM with 500+ integrations, but paid plans are relatively expensive and add-ons raise cost quickly.

Data last verified: 2026-10-14

How we make money · How we score tools

What Pipedrive costs over five years

Five years for a team of 5, paid yearly: $4,200

On the Lite plan, at today's price. We do not assume a rise.

Paid monthly, one year
$1,140
Paid yearly, one year
$840

Paying yearly saves $300 a year (26%).

Change the number to see your own total. Nothing is sent anywhere.

Vendor pricing page · checked 2026-10-18

We have tracked Pipedrive's prices since 2026-10-18; no change so far. All price changes

The free plan, as Pipedrive describes it.

Free plan
No free plan
Vendor page · checked 2026-10-18

What you risk by starting

Trial, refunds and getting your data out of Pipedrive.

Free trial
14-day free trial
Vendor page · checked 2026-10-18
Card required to start
No
Vendor page · checked 2026-10-18
Refund policy
Not verified
Vendor page · checked 2026-10-18
Getting your data out
Not verified
Vendor page · checked 2026-10-18
Effort to switch away
Not verified
Vendor page · checked 2026-10-18

What we verified Pipedrive can do

Open a row for the vendor's own wording and the page we read it on.

Contact managementYes

Leads, deals, contacts and calendar on all plans

Vendor page · checked 2026-10-14
Track deals in stagesYes

Lead, calendar and pipeline management on all plans

Vendor page · checked 2026-10-14
Works with your emailYes

Gmail, Outlook or company email sync on Growth and up

Vendor page · checked 2026-10-14
Automatic follow-up emailsYes

Sequences of personalized emails on Growth and up

Vendor page · checked 2026-10-14
Does routine steps for youYes

Automate repetitive tasks and complex workflows on Growth and up

Vendor page · checked 2026-10-14
Reports and dashboardsYes

AI reports (Lite), forecast reports (Growth), custom data reports (Premium)

Vendor page · checked 2026-10-14
Forms that capture leadsYes

LeadBooster lead capture on Premium

Vendor page · checked 2026-10-14
Your own fieldsYes

Required and pipeline-specific fields on Premium and Ultimate

Vendor page · checked 2026-10-14
Mobile appYes

'Our Android and iOS apps turn your Pipedrive sales hub into a mobile CRM'

Vendor page · checked 2026-10-14
Connects to your other apps (API)Yes

Webhooks and an open API; developer docs at developers.pipedrive.com

Vendor page · checked 2026-10-14

If Pipedrive isn’t right for you

See every verified CRM tool

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    Small businesses wanting an entry-level CRM

    Our score93.1 / 100

    Five years for a team of 5: $2,100

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    Zoho CRM

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    Our score90.1 / 100

    Five years for a team of 5: $4,200

    See the facts for Zoho CRM

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    Capsule

    Small and medium businesses on tight budgets

    Our score88.3 / 100

    Five years for a team of 5: $5,400

    See the facts for Capsule

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    Marketing, creative and sales teams wanting customizable workflows

    Our score80.5 / 100

    Five years for a team of 5: $3,600

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    SaaS startups and B2B sales teams needing pipeline tracking

    Our score72.8 / 100

    Five years for a team of 5: $6,000

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    Copper

    Businesses that live in Google Workspace of any size

    Our score72.7 / 100

    Five years for a team of 5: $6,900

    See the facts for Copper

  4. Rank 7

    Insightly

    Small to mid-sized businesses wanting a user-friendly CRM

    Our score69.4 / 100

    Five years for a team of 5: $8,700

    See the facts for Insightly

  5. Rank 8

    Streak

    Teams that do most work in Gmail / Google Workspace

    Our score62.1 / 100

    Five years for a team of 5: $14,700

    See the facts for Streak

  6. Rank 9

    Nimble

    Small and medium businesses and solo entrepreneurs focused on relationships

    Our score49.1 / 100

    Five years for a team of 0: Not verified

    See the facts for Nimble

Where these facts come from

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Data last verified: 2026-10-14