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Best CRMs for a team of 5: start with Bigin by Zoho CRM

Start here: Bigin by Zoho CRM

Small businesses wanting an entry-level CRM

Three that fit most small teams

  • Checked 2026-10-14
  • 15 sources

Sorted by best fit, which comes from the data below. How we score tools. What we earn is not part of it.

  1. Rank 1

    Bigin by Zoho CRM

    Small businesses wanting an entry-level CRM

    Our score93.1 / 100

    Five years for a team of 5: $2,100

    See the facts for Bigin by Zoho CRM

  2. Rank 2

    Zoho CRM

    Small businesses and small-to-mid-sized sales teams

    Our score90.1 / 100

    Five years for a team of 5: $4,200

    See the facts for Zoho CRM

  3. Rank 3

    Capsule

    Small and medium businesses on tight budgets

    Our score88.3 / 100

    Five years for a team of 5: $5,400

    See the facts for Capsule

Show all 10 CRM tools
  1. Rank 4

    monday CRM

    Marketing, creative and sales teams wanting customizable workflows

    Our score80.5 / 100

    Five years for a team of 5: $3,600

    See the facts for monday CRM

  2. Rank 5

    Pipedrive

    SMBs needing strong marketing tools alongside sales

    Our score75.1 / 100

    Five years for a team of 5: $4,200

    See the facts for Pipedrive

  3. Rank 6

    HubSpot CRM

    SaaS startups and B2B sales teams needing pipeline tracking

    Our score72.8 / 100

    Five years for a team of 5: $6,000

    See the facts for HubSpot CRM

  4. Rank 7

    Copper

    Businesses that live in Google Workspace of any size

    Our score72.7 / 100

    Five years for a team of 5: $6,900

    See the facts for Copper

  5. Rank 8

    Insightly

    Small to mid-sized businesses wanting a user-friendly CRM

    Our score69.4 / 100

    Five years for a team of 5: $8,700

    See the facts for Insightly

  6. Rank 9

    Streak

    Teams that do most work in Gmail / Google Workspace

    Our score62.1 / 100

    Five years for a team of 5: $14,700

    See the facts for Streak

  7. Rank 10

    Nimble

    Small and medium businesses and solo entrepreneurs focused on relationships

    Our score49.1 / 100

    Five years for a team of 0: Not verified

    See the facts for Nimble

Who each pick is for, and who it is not

Bigin by Zoho CRM: who it fits and who it does not

Good for
  • Small businesses wanting an entry-level CRM
  • Teams new to CRM software
  • Budget-conscious buyers
Not for
  • More complex companies with many product lines or enterprise needs
  • Teams needing sales forecasting, lead scoring or advanced analytics
  • Companies needing extensive marketing tools
The catch
Cheap and easy to learn, but missing advanced features of full Zoho CRM and API access is limited to pricier tiers.

Data last verified: 2026-10-14

How we make money · How we score tools

Zoho CRM: who it fits and who it does not

Good for
  • Small businesses and small-to-mid-sized sales teams
  • Companies already using the Zoho suite
  • Teams valuing sales forecasting and pipeline management
Not for
  • Organizations wanting AI (Zia) without higher-tier pricing
  • Teams needing consistent customer support
  • Users who need more than basic features on the free plan
The catch
Feature-rich and affordable, but AI is limited to costlier tiers, reporting is cumbersome and support quality is inconsistent.

Data last verified: 2026-10-14

How we make money · How we score tools

Capsule: who it fits and who it does not

Good for
  • Small and medium businesses on tight budgets
  • Small teams and independent agencies
  • Relationship-based service businesses
  • Non-technical users wanting an easy interface
Not for
  • Teams needing advanced features or deep marketing automation
  • Large organizations and complex customization needs
  • Users who need phone or live-chat support
The catch
Easy and affordable, but reporting, marketing automation and customization are basic and support is email-only.

Data last verified: 2026-10-14

How we make money · How we score tools

What our first pick costs over five years

Five years for a team of 5, paid yearly: $2,100

On the Express plan, at today's price. We do not assume a rise.

Paid monthly, one year
$540
Paid yearly, one year
$420

Paying yearly saves $120 a year (22%).

Change the number to see your own total. Nothing is sent anywhere.

Vendor pricing page · checked 2026-10-18

Five-year cost for your team

Every tool above, priced for your team size, cheapest first. How we work it out.

How you pay
Paying for extras too? Add them

Your own numbers, added to every tool the same way. We have not checked any vendor's add-on prices.

Lowest 5-year cost for a team of 5

Bigin by Zoho CRM

$2,700 · $45 a month

  • Streak, the dearest here, costs $15,000 more over 5 years.
  • Paying Bigin by Zoho CRM yearly saves $600 over 5 years.

Cheapest first. Team of 5, billed monthly. Totals are for the whole team.

  1. Bigin by Zoho CRM

    Express

    $2,700 over 5 years

    Per month, whole team
    $45
    Per month, per user
    $9

    See Bigin by Zoho CRM pricing

    What this assumes
    • Cheapest plan we could price: Express, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-18

  2. monday CRM

    Basic

    $5,400 over 5 years

    Per month, whole team
    $90
    Per month, per user
    $18

    See monday CRM pricing

    What this assumes
    • Cheapest plan we could price: Basic, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-18

  3. Pipedrive

    Lite

    $5,700 over 5 years

    Per month, whole team
    $95
    Per month, per user
    $19

    See Pipedrive pricing

    What this assumes
    • Cheapest plan we could price: Lite, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-18

  4. HubSpot CRM

    Starter

    $6,000 over 5 years

    Per month, whole team
    $100
    Per month, per user
    $20

    See HubSpot CRM pricing

    What this assumes
    • Cheapest plan we could price: Starter, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-19

  5. Zoho CRM

    Standard

    $6,000 over 5 years

    Per month, whole team
    $100
    Per month, per user
    $20

    See Zoho CRM pricing

    What this assumes
    • Cheapest plan we could price: Standard, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-18

  6. Copper

    Basic

    $8,700 over 5 years

    Per month, whole team
    $145
    Per month, per user
    $29

    See Copper pricing

    What this assumes
    • Cheapest plan we could price: Basic, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-18

  7. Streak

    Pro

    $17,700 over 5 years

    Per month, whole team
    $295
    Per month, per user
    $59

    See Streak pricing

    What this assumes
    • Cheapest plan we could price: Pro, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-18

3 we couldn’t price, and why
  • Capsule: "Starter" has no verified monthly price (3 other plans also left out).
  • Insightly: "Plus" has no verified monthly price (1 other plan also left out).
  • Nimble: No plan prices verified yet.

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Data last verified: 2026-10-14