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Zapier: who it fits, what it costs, and the catch

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SMBs that use many apps daily and want no-code automation

See Zapier pricing

Who Zapier fits, and who it does not

  • Checked 2026-10-14
  • 2 sources
Zapier score67.5 / 100

Scored against the other verified automation tools. How we score tools. What we earn is not part of it.

Good for
  • SMBs that use many apps daily and want no-code automation
  • Marketing and ops teams routing leads and updating CRMs
  • Freelancers and solopreneurs automating reminders and invoices
Not for
  • Highly technical teams needing non-linear logic (self-hosted n8n)
  • Enterprises with high task volumes where per-task pricing gets costly
  • Users needing real-time low-latency automation
The catch
Easiest and widest app coverage (8,000+), but per-task pricing becomes expensive at volume and support is described as slow.

Data last verified: 2026-10-14

How we make money · How we score tools

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What Zapier costs over five years

Five years for a team of 5, paid yearly: $1,199.40

On the Professional plan, at today's price. We do not assume a rise.

Paid monthly, one year
$359.88
Paid yearly, one year
$239.88

Paying yearly saves $120 a year (33%).

Change the number to see your own total. Nothing is sent anywhere.

Vendor pricing page · checked 2026-10-18

We have tracked Zapier's prices since 2026-10-18; no change so far. All price changes

The free plan, as Zapier describes it.

Free plan
100 tasks/month; Zaps limited to two steps; 15-minute polling; Tables and Forms included
Vendor page · checked 2026-10-18
See Zapier pricing

What you risk by starting

Trial, refunds and getting your data out of Zapier.

Free trial
14-day free trial
Vendor page · checked 2026-10-18
Card required to start
No
Vendor page · checked 2026-10-18
Refund policy
Not verified
Vendor page · checked 2026-10-18
Getting your data out
Not verified
Vendor page · checked 2026-10-18
Effort to switch away
Not verified
Vendor page · checked 2026-10-18

What we verified Zapier can do

Open a row for the vendor's own wording and the page we read it on.

Visual builderYes

Visual no-code editor

Vendor page · checked 2026-10-14
Several steps in one runYes

Free is two-step; Professional, Team and Enterprise are multi-step

Vendor page · checked 2026-10-14
If-this-then-that rulesYes

Filters and Paths listed as a feature row; per-plan availability unclear

Vendor page · checked 2026-10-14
Runs on a scheduleYes

'Schedule for any time increment and use Delay'

Vendor page · checked 2026-10-14
Starts from other apps (webhooks)Yes

Webhooks listed under Professional key features

Vendor page · checked 2026-10-14
Retries when a step failsYes

Custom error notifications on paid plans

Vendor page · checked 2026-10-14
Ready-made app connectionsYes

9,000+ apps; premium apps on paid plans only

Vendor page · checked 2026-10-14
Add your own codeYes

Code by Zapier: 1 second runtime (Free), 30 seconds (Professional/Team), 2 minutes (Enterprise)

Vendor page · checked 2026-10-14
Team sharingYes

Shared Zaps, folders and app connections on Team

Vendor page · checked 2026-10-14
Earlier versions keptYes

Zap version control on paid plans

Vendor page · checked 2026-10-14

If Zapier isn’t right for you

See every verified Automation tool

  1. Rank 1

    Make

    Marketing agencies and SaaS ops teams building multi-step automations

    Our score91.1 / 100

    Five years for a team of 5: $540

    See the facts for Make

  2. Rank 2

    n8n

    Developers wanting granular control and custom code

    Our score69.1 / 100

    Five years for a team of 5: $1,200

    See the facts for n8n

Where these facts come from

https://zapier.com/pricing · checked 2026-10-14https://zapier.com/features · checked 2026-10-14

What to do next

See Zapier pricing

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Data last verified: 2026-10-14