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Best AI image and video tools for a team of 5: start with Adobe Firefly

Start here: Adobe Firefly

Teams that need images and video they can use commercially

See Adobe Firefly pricing

Three that fit most small teams

  • Checked 2026-10-18
  • 11 sources

Sorted by best fit, which comes from the data below. How we score tools. What we earn is not part of it.

  1. Rank 1

    Adobe Firefly

    Teams that need images and video they can use commercially

    Our score77.1 / 100

    Five years for a team of 5: $2,997

    See the facts for Adobe Firefly

  2. Rank 2

    Runway

    Creators and marketers making short videos from text or images

    Our score63.6 / 100

    Five years for a team of 5: $16,500

    See the facts for Runway

  3. Rank 3

    Midjourney

    Designers and marketers who want striking, stylised images

    Our score55.6 / 100

    Five years for a team of 5: $2,400

    See the facts for Midjourney

Show all 4 AI images and video tools

  1. Rank 4

    HeyGen

    Training, sales and explainer videos without filming

    Our score49.6 / 100

    Five years for a team of 5: $8,940

    See the facts for HeyGen

Who each pick is for, and who it is not

Adobe Firefly: who it fits and who it does not

Good for
  • Teams that need images and video they can use commercially
  • People who already work in Adobe apps
Not for
  • Anyone wanting unlimited video: video uses monthly generative credits
  • Buyers who need US prices from us: we could only read local-currency prices
The catch
Clear commercial-use terms and image, video and audio in one place, but premium video and audio draw down monthly credits.

Data last verified: 2026-10-18

How we make money · How we score tools

Runway: who it fits and who it does not

Good for
  • Creators and marketers making short videos from text or images
  • Small teams testing many video ideas on credits
Not for
  • Anyone needing a fixed number of videos: each generation uses credits
  • Teams of 10 or more: the Team plan covers 2 to 9 seats
The catch
Wide choice of video and image models with commercial rights, but everything runs on monthly credits that heavy use burns fast.

Data last verified: 2026-10-18

How we make money · How we score tools

Midjourney: who it fits and who it does not

Good for
  • Designers and marketers who want striking, stylised images
  • Solo creators who want image and short video in one plan
Not for
  • Teams that need a shared workspace: every person needs their own plan
  • Companies over $1M revenue wanting the cheaper plans: they must buy Pro or Mega
The catch
Distinctive image quality, but no shared team accounts, and private generation only on Pro and Mega.

Data last verified: 2026-10-18

How we make money · How we score tools

See Adobe Firefly pricing

What our first pick costs over five years

Five years for a team of 5, paid monthly: $2,997

On the Firefly Standard plan, at today's price. We do not assume a rise.

Paid monthly, one year
$599.40
Paid yearly, one year
Not verified
  • "Firefly Standard" has no verified annual price

Change the number to see your own total. Nothing is sent anywhere.

Vendor pricing page · checked 2026-10-19
See Adobe Firefly pricing

Five-year cost for your team

Every tool above, priced for your team size, cheapest first. How we work it out.

How you pay
Paying for extras too? Add them

Your own numbers, added to every tool the same way. We have not checked any vendor's add-on prices.

Lowest 5-year cost for a team of 5

Adobe Firefly

$2,997 · $49.95 a month

  • Runway, the dearest here, costs $17,703 more over 5 years.

Cheapest first. Team of 5, billed monthly. Totals are for the whole team.

  1. Adobe Firefly

    Firefly Standard

    $2,997 over 5 years

    Per month, whole team
    $49.95
    Per month, per user
    $9.99

    See Adobe Firefly pricing

    What this assumes
    • Cheapest plan we could price: Firefly Standard, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-19

  2. Midjourney

    Basic

    $3,000 over 5 years

    Per month, whole team
    $50
    Per month, per user
    $10

    See Midjourney pricing

    What this assumes
    • Cheapest plan we could price: Basic, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-18

  3. HeyGen

    Business

    $8,940 over 5 years

    Per month, whole team
    $149
    Per month, per user
    $29.80

    See HeyGen pricing

    What this assumes
    • Cheapest plan we could price: Business, one price for the whole team.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-18

  4. Runway

    Team

    $20,700 over 5 years

    Per month, whole team
    $345
    Per month, per user
    $69

    See Runway pricing

    What this assumes
    • Cheapest plan we could price: Team, charged per user.
    • Billed monthly.
    • Today's price holds for 5 years. No rise, discount, tax or setup fee is included.

    Vendor pricing page · Data last verified: 2026-10-18

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What to do next

See Adobe Firefly pricing

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Data last verified: 2026-10-18