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Adobe Firefly: who it fits, what it costs, and the catch

Start here: Adobe Firefly

Teams that need images and video they can use commercially

See Adobe Firefly pricing

Who Adobe Firefly fits, and who it does not

  • Checked 2026-10-18
  • 1 source
Adobe Firefly score77.1 / 100

Scored against the other verified AI images and video tools. How we score tools. What we earn is not part of it.

Good for
  • Teams that need images and video they can use commercially
  • People who already work in Adobe apps
Not for
  • Anyone wanting unlimited video: video uses monthly generative credits
  • Buyers who need US prices from us: we could only read local-currency prices
The catch
Clear commercial-use terms and image, video and audio in one place, but premium video and audio draw down monthly credits.

Data last verified: 2026-10-18

How we make money · How we score tools

See Adobe Firefly pricing

What Adobe Firefly costs over five years

Five years for a team of 5, paid monthly: $2,997

On the Firefly Standard plan, at today's price. We do not assume a rise.

Paid monthly, one year
$599.40
Paid yearly, one year
Not verified
  • "Firefly Standard" has no verified annual price

Change the number to see your own total. Nothing is sent anywhere.

Vendor pricing page · checked 2026-10-19

We have tracked Adobe Firefly's prices since 2026-10-19; no change so far. All price changes

The free plan, as Adobe Firefly describes it.

Free plan
“free daily generations across image, video, and audio”
Vendor page · checked 2026-10-18
See Adobe Firefly pricing

What you risk by starting

Trial, refunds and getting your data out of Adobe Firefly.

What we verified Adobe Firefly can do

Open a row for the vendor's own wording and the page we read it on.

Text to imageYes

Generate Image: unlimited standard generations on paid plans

Vendor page · checked 2026-10-18
Image editingYes

Generative Fill: unlimited on paid plans

Vendor page · checked 2026-10-18
Text to videoYes

Premium feature using generative credits; 5-second videos, up to 20 (Standard) to 100 (Pro Plus) a month

Vendor page · checked 2026-10-18
Image to videoNot verified

Not verified: the vendor gives no detail.

Not verified
Ai avatarsNot verified

Not verified: the vendor gives no detail.

Not verified
Voice generationYes

Generate Speech, using generative credits

Vendor page · checked 2026-10-18
Video translationYes

Translate audio and video: up to 6 (Standard) to 166 (Premium) minutes a month

Vendor page · checked 2026-10-18
Safe for business useYes

“Outputs generated with Adobe Firefly AI models can be used for commercial purposes”; IP indemnity for eligible enterprise customers

Vendor page · checked 2026-10-18
Team workspaceYes

Pro, Pro Plus and Premium for teams, with admin tools

Vendor page · checked 2026-10-18
Connects to your other apps (API)Not verified

Not verified: the vendor gives no detail.

Not verified

If Adobe Firefly isn’t right for you

See every verified AI images and video tool

  1. Rank 1

    Runway

    Creators and marketers making short videos from text or images

    Our score63.6 / 100

    Five years for a team of 5: $16,500

    See the facts for Runway

  2. Rank 2

    Midjourney

    Designers and marketers who want striking, stylised images

    Our score55.6 / 100

    Five years for a team of 5: $2,400

    See the facts for Midjourney

  3. Rank 3

    HeyGen

    Training, sales and explainer videos without filming

    Our score49.6 / 100

    Five years for a team of 5: $8,940

    See the facts for HeyGen

Where these facts come from

https://www.adobe.com/products/firefly/plans.html · checked 2026-10-18

What to do next

See Adobe Firefly pricing

You can leave now. Nothing here expires.

Data last verified: 2026-10-18