HeyGen: who it fits, what it costs, and the catch
Who HeyGen fits, and who it does not
- Checked 2026-10-18
- 1 source
Scored against the other verified AI images and video tools. How we score tools. What we earn is not part of it.
- Good for
- Training, sales and explainer videos without filming
- Translating one video into many languages
- Not for
- Anyone who needs image generation: the pricing page does not list it
- Solo users wanting team features: Creator and Pro have 1 seat
- The catch
- Fast talking-avatar videos and translation, but team features start at the $149 Business plan.
Data last verified: 2026-10-18
What HeyGen costs over five years
Five years for a team of 5, paid monthly: $8,940
On the Business plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- $1,788
- Paid yearly, one year
- Not verified
- "Business" has no verified annual price
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-18We have tracked HeyGen's prices since 2026-10-18; no change so far. All price changes
The free plan, as HeyGen describes it.
What you risk by starting
Trial, refunds and getting your data out of HeyGen.
What we verified HeyGen can do
Open a row for the vendor's own wording and the page we read it on.
Text to imageNot verified
Not verified: the vendor gives no detail.
Not verifiedImage editingNot verified
Not verified: the vendor gives no detail.
Not verifiedText to videoNot verified
Not verified: the vendor gives no detail.
Not verifiedImage to videoNot verified
Not verified: the vendor gives no detail.
Not verifiedAI avatarsYes
500+ stock avatars on Free; 700+ and unlimited photo avatars on paid plans
Vendor page · checked 2026-10-18Voice generationYes
Video translationYes
Safe for business useNot verified
Not verified: the vendor gives no detail.
Not verifiedTeam workspaceYes
Connects to your other apps (API)Yes
If HeyGen isn’t right for you
See every verified AI images and video tool
Rank 1
Adobe Firefly
Teams that need images and video they can use commercially
Our score77.1 / 100Five years for a team of 5: $2,997
Rank 2
Runway
Creators and marketers making short videos from text or images
Our score63.6 / 100Five years for a team of 5: $16,500
Rank 3
Midjourney
Designers and marketers who want striking, stylised images
Our score55.6 / 100Five years for a team of 5: $2,400
Where these facts come from
What to do next
- Work out the cost for your own team size
- Compare the runner-up, Adobe Firefly
- See how we score, so you can check our work
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Data last verified: 2026-10-18